Posted on Wednesday, 11th March 2009 by admin
In effort to promote a healthy lifestyle, the UK government has launched a series of ads as part of the Change4Life campaign. However, the most recent print ad became the topic of much controversy among Britain’s game developers. The ad depicts a tired young boy holding a PlayStation controller with text that reads: “Risk an early death, just do nothing.”
Tiga, the trade organization representing European game developers, responded by saying that the advertisement unfairly targets the game industry with propaganda, and has filed a complaint with the Advertising Standards Authority. Tiga CEO Richard Wilson criticizes the campaign’s approach by saying that the ad is offensive and misrepresents the “creative individuals who work to produce high quality games for people’s entertainment”.
Tags: ad, advert, Health, uk health
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